One Day, a music company and record label, backed by EMI/Universal Music Australia, required a new identity to position itself as an advotate of local creativity. In completely redesigning One Day, our role was to craft a brand that honours the dreams of artists.
Client
One Day
Type
Brand Strategy
Visual Design
Verbal Design
Design System
Visual Design
Verbal Design
Design System
Agency
R/GA
Year
2026
Before 2016, one in six songs
on Australia's Top 100 were by
local artists. By 2023, it was
one in 40. Streaming algorithms
favour the familiar, and the
industry followed, leaving Aussie
artists behind. But Sydney record
label One Day kept backing this emerging talent. So we built
a brand around the moment every artist works towards: the stage, the lights, the breakthrough.
Our idea was simple: every artist has a "one day". We turned that into a verbal system where they name their dream out loud. The design system captures the feeling of performing in front of a crowd, echoing the glow of phones lighting up, transforming them into patterns that react to the music. Together with the logo countdown anticipating the moment you finally arrive, the brand signals a level of belief that carries artists til breakthrough.
Our idea was simple: every artist has a "one day". We turned that into a verbal system where they name their dream out loud. The design system captures the feeling of performing in front of a crowd, echoing the glow of phones lighting up, transforming them into patterns that react to the music. Together with the logo countdown anticipating the moment you finally arrive, the brand signals a level of belief that carries artists til breakthrough.
