TPG, one of Australia’s largest internet and mobile service providers, has launched a new bold new brand identity via R/GA. The refresh marks a major milestone in the company’s nearly 40-year journey.
TPG, one of Australia’s largest internet and mobile service providers, has launched a new bold new brand identity via R/GA. The refresh marks a major milestone in the company’s nearly 40-year journey.
Client
TPG
Type
Brand Strategy
Visual Design
Verbal Design
Design System
Visual Design
Verbal Design
Design System
Agency
R/GA
Year
2025
We’re the telco that’s obsessed with understanding what customers really want, even before they do. That’s why we’re constantly working to improve their experience. Making sure our actions back our words. Cutting out steps because no one has the time. By going above and beyond, we support customers in ways they might not even realise.
We call it being in your corner. And it’s our purpose that drives everything we do – from the way we act to how we speak.
From our logo to our design system, we’re always in your corner – committed to ensuring you’re living your best digital life.
Our active dot stays restless and dynamic, constantly evolving to create a brand that’s always there, working in the background to help, and brighten our experience.
From our logo to our design system, we’re always in your corner – committed to ensuring you’re living your best digital life.
Our active dot stays restless and dynamic, constantly evolving to create a brand that’s always there, working in the background to help, and brighten our experience.
