Kelly Phan 🌝️                                                                                                              


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Kelly Phan 🌝️

Museum of Sex Rebranding Museum Art Kit 


Museum of Sex Art Kit Rebranding and Physical Mockups for Aki’s Design with Colors class.

The primary goal is to rebrand a museum’s art kit, focusing on color and design. I aimed to reflect the Museum of Sex’s theme of “uncensoring” through the use of blur, grain, and gradients. The blur symbolizes the contrast between the stigmatized views of sex and sexuality and the museum’s mission to openly address them. The abstract sensual gradients embody this concept. I wanted to convey this message with a playful color palette and minimalistic design elements, allowing the focus to remain on the theme while maintaining a clean and bold aesthetic.
Class: Design with Colors 2021

Professor: Aki Nurosi

Project Type: Packaging design, poster design, physical mockups, postcards, card design, product photography




The Museum Art Kit includes:
- 1 Perfect binded booklet with a RISO printed cover
- 1 frosted plexi drawerbox that contains the paint tubes (that can also be use as a pencil holder)
- 1 Thank you cards
- 4 Museum of Sex tickers
- 4 Museum of Sex Condoms Mockup

All placed in a Museum of Sex cardboard box

Other elements in the rebranding and art kit:
- Spiral Bound coloring book (template made from images of previous exhibition)
- Postcards of images from previous Exhibition
- Posters with gradients


I extracted the palette from Superfunland, Museum of Sex’s carnival-like installation and games, as the main color palette
Construction of Museum of Sex’s Museum Art Kit

Construction of lined packaging box


Museum of Sex’s new branding uses the blurring effect and gradient that mimics the curvature of the human body. It captures Museum of Sex’s mission to destigmatize sex and bring forward sexuality through color




Museum Art Kit Coloring Book Mockup

- Acetate
- Vellum 
- Printed Blur 

Coloring Pages are lined drawings of Museum of Sex’s old exhibition photos


The frosted Plexi hides the gradient in the draw and the paint tubes inside. The way the drawer box reveals the paintube align with Museum of Sex’s mission to reveal the sensorship behind sexuality and erase the stigma that comes with it.  

Construction of the plexi drawer box  
 


Post cards and Thank you cards 


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